I first discovered the power of photographs while perusing the pages of magazines such as Life, Look, and National Geographic. They were full of wonderful pictures used to describe with clarity the stories illustrated. At the time, magazines and newspapers were the gateway in which to view the world and experience the events locally and far away. Photographs illustrated thoughts, ideas and feelings that words could not always convey. They were graphic, uncensored and powerful and could impart complicated information, express a feeling, tell a story, relive the past, or manipulate how one viewed the story. Photojournalism and print media were valued as much as television in my youth,
Advertisers rely on the power of the photograph to get the viewer’s attention, create desire and compel action. It’s a challenging task to create such a photograph. It’s a challenge that I embrace every day. Each photograph must convey a story, an idea, a thought, a feeling.
I’d like to share with you two quotes that eloquently reveal how I relate to photography:
“Photography is a medium of formidable contradictions. It is both ridiculously easy and almost impossibly difficult. It is easy because its technical rudiments can readily be mastered by anyone with a few simple instructions. It is difficult because, while the artist working in any other medium begins with a blank surface and gradually brings his conception into being, the photographer is the only imagemaker who begins with the picture completed. His emotions, his knowledge, and his native talent are brought into focus and fixed beyond recall the moment the shutter of his camera has closed.” – Edward Steichen
“The whole point of taking pictures is so that you don’t have to explain things with words.” – Elliott Erwitt