I first discovered the power of a photograph while perusing the pages of magazines such as Life, Look, and National Geographic. They were full of wonderful photographs that told their stories extremely well. Magazines and newspapers were the gateway to view the world and experience the events unfolding around me. The photographs brought you into a story making it possible to live vicariously threw them. They were graphic, uncensored and powerful. At this time photo journalism and print media were at their height while television (as we know it today) was in its infancy (I guess you know my age now).
Its amazing how well a photograph can convey complicated information, express a feeling, tell a story, relive the past, or manipulate how we think.
As a commercial photographer advertisers (my clients) rely on its power to create extreme desire and compel the viewer of their ad (consumer) to take action. It’s a challenging task to create such a photograph. It’s a challenge that I embrace when hired to create such a photograph.
I’d like to share with you two quotes that eloquently reveal how I relate to photography:
“Photography is a medium of formidable contradictions. It is both ridiculously easy and almost impossibly difficult. It is easy because its technical rudiments can readily be mastered by anyone with a few simple instructions. It is difficult because, while the artist working in any other medium begins with a blank surface and gradually brings his conception into being, the photographer is the only imagemaker who begins with the picture completed. His emotions, his knowledge, and his native talent are brought into focus and fixed beyond recall the moment the shutter of his camera has closed.” – Edward Steichen
“The whole point of taking pictures is so that you don’t have to explain things with words.” – Elliott Erwitt